The Shire of Augusta Margaret River is an enchanting regional destination that has become synonymous with thriving tourism. To align its visual presence with its booming reputation, we proposed a brand redevelopment journey. Our focus was to enhance the existing brand while paying homage to the area’s rich heritage.
With careful consideration for the Shire’s original brand look, we evolved the logo to strike a balance between tradition and modernity. The new logo captures the essence of the region’s identity, maintaining key design elements that resonate with locals and tourists alike. This evolution serves as a visual gateway, welcoming visitors to explore the wonders of Augusta Margaret River. This renewed visual identity reflects the region’s vibrancy and diversity, enticing visitors to immerse themselves in the Shire’s offerings.
The brand redevelopment for the Shire of Augusta Margaret River is currently under review and is yet to be adopted.