Media Engine’s branding of Bell Tower Vodka captures the essence of Perth through its design, packaging, and brand identity. The detailed illustration of the iconic Swan Bell Tower on the packaging evokes a sense of history, heritage, and sophistication, representing the stunning historical symbol.
The Perth Bell Tower itself is a significant landmark, featuring 12 historic bells, some dating back to the 1500s, and 6 more recent bells, weighing nearly 9 tonnes in total. Despite controversy surrounding its funding, the Bell Tower exemplifies craftsmanship worthy of celebration, much like Bell Tower Vodka.
Bell Tower Vodka’s brand identity embodies the celebratory spirit and the product’s distinct character. It represents Perth’s unique identity, blending tradition with a touch of modernity.
The tagline, “Ring the Bell and Celebrate Loudly,” embraces the spirit of merriment and revelry, encouraging individuals to seize the moment and cherish extraordinary occasions.
With its sophisticated design paying homage to Perth’s rich history and culture, Bell Tower Vodka offers a distinct and locally rooted experience. It allows consumers to savor not only the flavors but also immerse themselves in Perth’s heritage.