To give Electcraft Power a unique and interesting angle that separates them from their competitors, we came up with idea of displaying the services in a customly illustrated infographic. Not only is this a great visual description of their service offerings, it also acts as an interactive menu. Each of the different sections of the graphic take the visitor to a different page. The website is also responsive, switching out the infographic once it reaches phone size, for a simplified diagram of the company itself with a list of the services instead. Further within the website, there is another service specific infographic, elaborating even further on the capability and process of that particular service offering. The design was later carried on to the collateral material as well, such as flyers, brochures and stationery.