Superior Slim Packaging

Superior Slim Packaging

Client: Vitatech
Created: Friday, 22 January 2010 04:54
Category: Print Design

superior-slim1Superior Slim is an upcoming medical weightloss diet supplement in the form of shake powder mixes. A lot of the other shake diet supplements on the market have a very clinical appearance. Instead, we designed a vibrant and funky design that would reflect the sensation of the delicious tastes waiting inside the packet.

Each sachet packet was designed with a different colour scheme that would help the consumer instantly recognise the different flavours. To compliment the selected colour for each flavour, we used the corresponding source of flavour such as fruit, chocolate, or coffee. They also have the exact same layout to help maintain brand recognition.

The point-of-sale packaging not only has to act as a display, but also works as a container for easy storage and transport. Each box contains a single flavour, and its exterior design reflects the flavour of shake it's containing.

superior-slim2

CSS Design Award