2K Custom Cosmetic Accessories is a company specialising in producing unique cosmetic products that are not only practical, but are aesthetically pleasing by integrating features such as diamantes and a nice frosted finish. Our job was to produce a brand that reflected the nature of their core products. We did this by generating a logo that was visually exciting and dynamic, incorporating a sparkling effect targeted for the young party goer.
The choice of colours not only feature a feminine pink theme, but they also introduce darker colour elements to compliment the night time lifestyle that the product is aimed at. The logo also embodies sophistication.
The branding exercise did not just entail the development of a logo, but also involved the design and development of product packaging, website, promotional materials, advertising, signage, collateral materials and brochures.